No. 3 (2025): Маркетинг в России и за рубежом № 3 2025

Статьи

• Problems of marketing forecasting in anti–crisis management

  O.V. Kozhevina, A.N. Ryakhovskaya

  • JATS XML (Русский)

• Principles of transactional configuration of digital interactions of business ecosystem

  E.V. Popov, A.D. Tikhonova, V.A. Bichurin

  • JATS XML (Русский)

• Methodology of formation and development of information and analytical systems for customer service support

  V.B. Afanasyev

  • JATS XML (Русский)

• Promotion of goods and its role in forming market conditions

  O.N. Gutnikova

  • JATS XML (Русский)

• A product with unique value: an algorithm for identifying alternative segments

  A.Yu. Nikitin

  • JATS XML (Русский)

• The impact of digital relationship marketing tools on transaction costs (a case study of a sports equipment company)

  I.A. Luppov

  • JATS XML (Русский)

• Neuromarketing research of visual perception of advertising products with elements of landscape design in the promotion of real estate

  N.N. Kalkova, O.B. Yarosh

  • JATS XML (Русский)

• Features of consumer behavior of luxury brands in the context of digitalization

  M.R. Airapetian

  • JATS XML (Русский)

• Ecosystem development in retail

  G.V. Butkovskaya, E.V. Krasnov

  • JATS XML (Русский)

• Storytelling at the enterprise and regional level

  E.A. Laricheva

  • JATS XML (Русский)

• Formation of a conceptual framework for the promotion of the tourism sector (using the example of the Petushinsky district of the Vladimir region)

  A.K. Kaidashova

  • JATS XML (Русский)